Attribution in digital analytics - definition

The fundamental attribution error refers to an individual's tendency to attribute another's actions to their character or personality, while

Attribution models are frameworks for analyzing which touchpoints or marketing channels get credit for a conversion in the customer's journey

attribution World Weather Attribution World Weather Attribution uses weather observations and climate models to understand how climate change influences the intensity and

attribution Attribution bias is the tendency to explain a person's behaviour by referring to their character rather than any situational factors