The Essential Facebook Ads Attribution Guide

attribution  Quick definition: Attribution refers to the practice of assigning credit for conversions or revenue to marketing touchpoints in order to Noun edit · The act of attributing something · An explicit or formal acknowledgment of ownership or authorship The attribution of the quote is widely regarded

What does the term attribution mean in digital analytics? Get the answer in our glossary full of digital intelligence terminology  Attribution theory, which was developed by Bernard Weiner in the 1970s and subsequently updated, suggests that an individual's willingness to engage in

Attribution Attribution in marketing refers to the process of attributing value or credit to different touchpoints in a customer's journey, in order to Quick definition: Attribution refers to the practice of assigning credit for conversions or revenue to marketing touchpoints in order to