Cognitive Dissonance Definition, Theory & Experiments

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In Theory of Cognitive Disonance, Festinger has written a book we can all easily follow along and indeed find hard to put down The book is not cold and

cognitive dissonance It is not always easy to reduce dissonance Sometimes it mav be very difficult or even impossible to change behavior or opinions that are involved in dissonant The theory of cognitive dissonance is elegantly simple: it states that inconsistency between two cognitions creates an aversive state akin to hunger or thirst In 1957, Leon Festinger proposed another theory for understanding how persuasion functions: cognitive dissonance theory

โรจน์ งามแม้น Cognitive Dissonance Cognitive dissonance is the mental stress people feel when they hold two contradictory ideas in their mind at the same time When the